Tips to help Christmas shoppers trust you online

Online shopping is now more lucrative then ever. Due to COVID-19 restrictions in physical shops, potential customers will be taking to the web to bag themselves a bargain in the run-up to Christmas. Have you made sure that customers can trust your website?


1. Make sure your website has a https address

That little padlock next to your URL could be the difference between a keen customer making a purchase on your site or not. Buyers are becoming increasingly aware of the signs of a trustworthy website, and if yours hasn’t got these, you could easily miss out on their custom.


2. Keep all your communications consistent

Are your email newsletters professional and in keeping with your brand? Do you comply with all the necessary data protection regulations? People are learning to be sceptical of suspicious-looking messages because they may house a link to download malware. Making sure yours looks trustworthy and gives customers confidence that it really is you they’re hearing from.


3. Use a secure payment system

Make sure you use a recognised and trustworthy payment platform in your checkout process on your website. As safe as you make your own website, you can’t always rely on third parties to protect data as well as you do. Is the platform PCI complaint? The Payment Card Industry Data Security Standard (PCI DSS) is a set of requirements intended to ensure that all companies that process, store, or transmit credit card information maintain a secure environment.

4. Prevent your business from becoming a victim of fraud

News that your company has been a victim of fraud could destroy your credibility in online shoppers’ eyes. But you can take simple steps to prevent this from happening. From strengthening your passwords to educating your employees, check our quick and easy-to-read guides here.

5. Ask for professional help

For peace of mind that you and your customers are protected from cyber criminals, it can be a good idea to call in the professionals. Cyber security consultants will be able to take a look at your devices, storage and payment systems and identify any points of weakness. They can help you put together a plan for making sure your website is as trustworthy as can be.


If you’re in the Leeds City Region, our team can give you FREE support on behalf of Leeds City Region Enterprise Partnership. Please email us at enquiries@nebrcentre.co.uk to register or visit our dedicated page.